A study on the food service industry buyers under mature market-Focus on the direct dealings with farm producers-

2014 Fiscal Year Final Research Report

• Project/Area Number: 24580334
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Agro-economics
• Research Institution: 秋田県農林水産部(農業試験場、果樹試験場、畜産試験場、水産振興センター及び林業研究研修センター) (2014); 秋田県農林水産部(農業試験場、果樹試験場、畜産試験場、水産振興センター及び森林技 (2012-2013)
• Principal Investigator: SAITO FUMINOBU 秋田県農林水産部(農業試験場、果樹試験場、畜産試験場、水産振興センター及び林業研, その他部局等, 研究員 (40425476)
• Co-Investigator(Kenkyū-buntansha): KIYONO Seiki 新潟大学, 自然科学系, 准教授 (90225095)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: フードサービス / バイヤー / 中食 / 外食 / メニュー開発 / 取引提案 / 産地

Outline of Final Research Achievements

Some buyers were identified as having the functions of searching for foods, proposing commercialization, and developing restaurant menus, while other buyers concentrate on the purchase, procurement, and supply of products to serve the food preparation sector. These findings suggest that food producers are more likely to achieve successful transactions when negotiating with buyers from food service businesses if they recognize not only the buyers’ job types, but also their functions. Results suggest that buyers are involved in menu development at prepared food companies having a large client chain irrespective of whether they have a central kitchen, and that buyers at companies having a small central kitchen do not function as menu developers. Furthermore, prepared food companies that do not have a central kitchen but have a large store chain develop their menus also at their retail stores.

Free Research Field

農学