The Analysis of International Tourists' Characteristics Who Motivated by Film Tourism and Their Influence on Tourism Market

2014 Fiscal Year Final Research Report

• Project/Area Number: 24611020
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Tourism Studies
• Research Institution: Tokyo Seitoku University
• Principal Investigator: DAI JUNKO 東京成徳大学, 人文学部, 教授 (40440193)
• Co-Investigator(Kenkyū-buntansha): HAN Jiho 立教大学, 観光学部・観光学科, 准教授 (40409545) ; CHOI Keumjin 九州国際大学, 国際関係学部, 教授 (50551959)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: フィルムツーリズム / 映像誘発型観光 / マーケットセグメント / フィルムツーリズム研究の枠組み概念

Outline of Final Research Achievements

This research investigated the characteristics of film location tourists and their influence on the tourism market with the case of film tourism in Akita prefecture of Japan where the Korean drama, 'IRIS' was filmed.
Analysis mainly utilized interviews with tourists and film location related individuals in Japan and Korea found following results: three types of market segments over three periods of time (Japanese fans of the main actor visited Akita during the drama location, Korean tourists who watched the drama visited Akita, Japanese tourists who watched the drama visited Akita); Japanese fans of Korean actors are frequent travelers to Korean tourism market; the image of Akita formulated with snow and onsen which were described in the drama had been established among Korean travelers. Based on the findings of this research, an extended frame of film tourism includes attracting tourists to filming locations from the phase before the beginning of the actual filming is presented.

Free Research Field

観光学