2014 Fiscal Year Final Research Report
The dissociation between the production and sales location in Japanese omiyage
| Project/Area Number |
24611024
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Tourism Studies
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| Research Institution | Dokkyo University (2014)
Sagami Women's University (2012-2013) |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Keywords | 観光みやげ / スーベニア / 生産地と販売地の乖離 / 日本 / ベトナム |
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| Outline of Final Research Achievements |
This study examines the background for the dissociation between the production location and sales location of omiyage. Souvenirs or omiyage are understood not only as a commodity but also a medium to convey the image of the destination. However, in the case of Japanese omiyage, the production and sales locations are often dissociated. In recent years, the material culture of tourism has become a prominent area of study in tourism research. Omiyage is a Japanese word often used as an equivalent to the word “souvenir.” However, omiyage cannot be fully explained by the Western concept of the souvenir. Therefore, in order to understand the cause of the disjunction, we have to consider the nature of Japanese omiyage. In this study, in addition to examining tourism studies, we also reviewed anthropological theories about gift giving. Our results showed that three basic factors are essential to Japanese omiyage: authenticity, gift exchange, and ritual inversion.
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| Free Research Field |
観光研究 観光文化論
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