2014 Fiscal Year Final Research Report
Media Relations of Regional Resources
| Project/Area Number |
24611026
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Tourism Studies
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| Research Institution | Nanzan University (2014)
Chubu University (2012-2013) |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
IBUKI Yusuke 京都産業大学, 経営学部, 准教授 (60410255)
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Keywords | メディア・リレーションズ / 地域資源 / 情報発信 / ニュース流通 / ジャーナリストの知覚 / 広報活動 |
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| Outline of Final Research Achievements |
The purpose of this research is to clarify the social function of PR sections of organizations. News materials circulation is discussed in the context of distribution theories. PR sections not only disperse news materials but also collect them.
I conducted empirical research by using questionnaires to the Japanese tourist associations. We predicted that assortment of information in media relations efforts affects its outcomes. We measured assortment of information using variables “gathering” and “planning appeal”. Planning appeal significantly increases outcomes. Gathering tends to increases outcomes, but it’s not have statistically significant difference. At the end I studied empirical research to journalists. In context of regional resources PR, I found that journalists place importance on assortment activities of PR practitioners more than dissemination activities. Additionally journalists relatively placed importance on responsive activities.
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| Free Research Field |
マーケティング
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