Ethnolography of Localization and Re-globalization of Globalizing Culture

2014 Fiscal Year Final Research Report

• Project/Area Number: 24617003
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: 文化学
• Research Institution: Okazaki Women's University (2013-2014); The University of Tokyo (2012)
• Principal Investigator: SHIRAISHI SAYA 岡崎女子大学, 子ども教育学部, 教授 (70288679)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: グローバル化 / デジタル・リテラシー / デジタル・メディア / デジタル文化 / デジタル世代 / ネット共同体 / 共同体の祭礼 / マンガとアニメ

Outline of Final Research Achievements

Popular culture of globalizing world is like a raging torrent sweeping away every few years what there were before. Since the early years of the 21st century, the most important change that affected the state of global culture was the worldwide development of Information-communication-technology. Manga & anime are now　the　part　of　emerging　digital　culture　shared　and　enjoyed　by　the　new generation of young people who have acquired the digital literacy.
At the starting point of this research, I expected to observe the cultural phenomena such as the emerging local manga artists and local anime production outside Japan. Surely they both have been taking place. What I discovered, however, was one step ahead of my expectations. That is the social phenomena of emerging internet communities with the new digital media to regularly communicate among the members, and the new ritual events to experience their communality face to face once a year, which is anime conventions.

Free Research Field

文化人類学