Toward Establishment and Practical Application of Linguistic Methods to Analyze Trademarks

2015 Fiscal Year Final Research Report

• Project/Area Number: 24652086
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Linguistics
• Research Institution: Meiji University
• Principal Investigator: HOTTA SYUGO 明治大学, 法学部, 教授 (70330008)
• Co-Investigator(Kenkyū-buntansha): FUJITA Masahiro 関西大学, 社会学部, 教授 (60377140) ; SHUDO Sachiko 早稲田大学, 社会学部, 教授 (90409574)
• Project Period (FY): 2012-04-01 – 2016-03-31
• Keywords: 商標 / ブランド / 稀釈化 / 法言語学 / 普通名称化 / 事象関連電位 / 法心理学 / 心理言語学

Outline of Final Research Achievements

The purposes of this study were to establish methods to analyze linguistic aspects of trademarks and to find ways to apply them to legal practice. Among the phenomena concerning trademarks, genericide and dilution were focused on and event related potentials (ERP) of marks undergoing those phenomena were measured. Some distinctive features were discovered concerning each of the phenomena in terms of ERP. We believe the results would have some implications for the practical application of those analyses.

Free Research Field

法言語学