Management of International Music Festivals as Intangible Cultural Properties

2014 Fiscal Year Final Research Report

• Project/Area Number: 24653090
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Business administration
• Research Institution: Kyoto Sangyo University
• Principal Investigator: OKI Yuko 京都産業大学, 経営学部, 教授 (80350685)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: ミッション / 価値観 / アイデンティティ

Outline of Final Research Achievements

The value of international music festival as intangible cultural properties were analyzed in terms of tradition, innovation, and market. Main targets were major international music festivals such as the Bayreuth Opera Festival, Salzburg Music Festival, Lucerne Music Festival, BBC PROMS, Bregenz Music Festival, and Verona Opera Festival in Europe, and Santa Fe Opera in the States. In order to keep the Festival as intangible cultural asset value, the traditions of classical music, innovations in production, critical eyes from audience, and ability to see the future market are necessary.

Free Research Field

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