2014 Fiscal Year Final Research Report
Discovering Potential Needs of Medical Tourism in China and its Implication
Project/Area Number |
24653103
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Research Category |
Grant-in-Aid for Challenging Exploratory Research
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Allocation Type | Multi-year Fund |
Research Field |
Commerce
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Research Institution | Tezukayama University |
Principal Investigator |
SUGA Makiko 帝塚山大学, 経営学部, 准教授 (10612989)
|
Co-Investigator(Kenkyū-buntansha) |
KANO Kei 滋賀大学, 教育学部, 准教授 (30555636)
|
Project Period (FY) |
2012-04-01 – 2015-03-31
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Keywords | 医療観光 / 医療経営 / 潜在ニーズ / 東洋医療 / 観光学 |
Outline of Final Research Achievements |
Medical Tourism in Japan is mainly focused on hospitals. In this research, other sight-seeing resources are focused on above them to discover the potential needs in China. Also the domestic seeds corresponding to those needs are expected to be discovered in this research, aiming at interdisciplinary Medial Tourism method building and creating ripple effects for Medical Management.As the result, it becomes clear that both needs and seeds exist in Japanese traditional medicine like hot-spring cure, and Oriental Medicine. They will give the ripple effects solving the problems in Medical Management. This research achieves new category consisting the part both in Medical Tourism and Medical Management.
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Free Research Field |
経営学
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