2014 Fiscal Year Final Research Report
Research on psychological and behavioral effects of the environmental color invoking pleasantness
| Project/Area Number |
24653164
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Social psychology
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| Research Institution | Tokai Gakuen University (2014)
Nagoya University (2012-2013) |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Keywords | 環境色彩 / 色彩効用 / プレザントネス |
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| Outline of Final Research Achievements |
Experimental, questionnaire, and field studies were conducted in order to verify the hypothesis that pleasantness (positive good feeling) is necessary for the environmental color to have psychological and behavioral effects on human. Results of a series of experiments in which participants performed inference task and arithmetic task under the color lightings did not show the effects of color on their performance. Questionnaire study revealed relationship between individual's sensitivity to pleasantness and preference for black and purple. Some cases of unique environmental color were collected through field study done abroad, which may be applied to domestic places. These results will contribute to the future introduction of effective and pleasant environmental color.
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| Free Research Field |
色彩心理学
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