Economics of rural tourism and innovation management

2014 Fiscal Year Final Research Report

• Project/Area Number: 24658191
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Agro-economics
• Research Institution: Chiba University
• Principal Investigator: OHE Yasuo 千葉大学, 園芸学研究科, 教授 (60302535)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: 農村ツーリズム / 多面的機能 / 外部性 / 内部化 / プロダクト・イノベーション / 内部化

Outline of Final Research Achievements

1) We clearly defined rural tourism as an economic activity that internalizes positive externalities generated with farm production.
2) We found a stepwise process toward rural product innovation by focusing on the Educational Dairy Farms in Japan. We named this process as the stepwise rural porduct innovation typothesis
3)The first stage of this hypothesis is that farmers do not understand the externality they gnenerate. This stage is a private optimal. The second stage is that farmers provide thier services as volunteer, which is average cost optimal. Then, famers reach the final stage thatfamers fully internalize the externalities. At this atage, new farm services becomee a new income source.

Free Research Field

農村ツーリズム