2013 Fiscal Year Final Research Report

A Study of the product lineup for growth business and added-value acquisition

Research Project

Project/Area Number	24730321
Research Category	Grant-in-Aid for Young Scientists (B)
Allocation Type	Multi-year Fund
Research Field	Business administration
Research Institution	Kochi University
Principal Investigator	NAKAMICHI Kazushi 高知大学, 教育研究部人文社会科学系, 准教授 (60512001)
Project Period (FY)	2012-04-01 – 2014-03-31
Keywords	製品ライン戦略 / 事業成長 / 価値獲得 / 事業システム / デジタルカメラ
Research Abstract	This study investigated changes in product line-up of Japanese camera companies by qualitative and quantitative research. Point of two of the following are keys. How Japanese companies defined the business domain of the camera business. And, how Japanese companies realized the product line-up along the domain. A variety of products as an alternative product, appeared in front of the camera. Japanese companies achieved growth business and added-value acquisition when Japanese companies continued to maintain their business domain of camera business, and to build their business system for realized the product line-up along the domain.