2015 Fiscal Year Final Research Report
An Economic Analysis of Marketing in Insurance Industry
Project/Area Number |
24730362
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Research Category |
Grant-in-Aid for Young Scientists (B)
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Allocation Type | Multi-year Fund |
Research Field |
Commerce
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Research Institution | Doshisha Women's College of Liberal Arts (2015) Nagasaki University (2012-2014) |
Principal Investigator |
Okura Mahito 同志社女子大学, 現代社会学部, 准教授 (50346904)
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Project Period (FY) |
2012-04-01 – 2016-03-31
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Keywords | 保険 / リスク・マネジメント |
Outline of Final Research Achievements |
This reseach investigated various kinds of marketing appeared in an insurance market mainly by microeconomic analysis. The followings are the summaries of this research. First, this research derived new perspectives about insurer's marketing. Second, this research developed the analysis of the insurance market in which each insurer competes with its rivals and conducts its marketing. Third, this research investigated asymmetric information, risk, and uncertainty that are the important factors for considering insurer's marketing.
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Free Research Field |
保険
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