2015 Fiscal Year Final Research Report
The impact of food information quality on consumer behavior
| Project/Area Number |
24730363
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Shimonoseki City University |
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Principal Investigator |
MORI Kunie 下関市立大学, 経済学部, 准教授 (10360893)
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Keywords | 消費者行動 / 品質の経済的評価 |
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| Outline of Final Research Achievements |
In this study, the marine products , a variety of quality goods and services has been held was verified for the impact on the consumer .
The main result has been speculated , especially for the " information quality " that was important in this study， ① consumers are aware that there is no so much , the information obtained in such ② the consumers reaction for the advertisement is not influenced on the purchasing activities for a long period of time ③ physical quality not stable , sensitive to price affecting product selection．
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| Free Research Field |
応用ミクロ経済分析
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