2014 Fiscal Year Final Research Report
A multi-angled and comprehensive study on consumer inference as information creation process
| Project/Area Number |
24730368
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
|
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| Research Institution | Meiji University |
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Principal Investigator |
|
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| Project Period (FY) |
2012-04-01 – 2015-03-31
|
| Keywords | 消費者の情報創造 / マーケティング / 価値共創 / プラクティス / 根拠なき信頼形成 |
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| Outline of Final Research Achievements |
The purpose of this research is to extend the research objects and perspectives of consumer information creation. Applying several statistical analyses and text analysis methods to the data gathered by questionnaire surveys and follow-up interviews, following things were clarified in this study: information creation conducted by consumers is controlled by not only the cognitive process based on the logical thinking but also routinized behaviour patterns shared in a certain social community; and adoption of a research framework based on a social practice concept is beneficial in order to consider the above-mentioned dimension of consumer information creation. These findings provide meaningful implications for making the base of a multi-angled and comprehensive study on consumer information creation.
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| Free Research Field |
商学、経営学
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