2014 Fiscal Year Final Research Report
A Comparative Study in Japan and Europe of the Influences of e-Procurement in Business Relationships in the Distribution Industry
| Project/Area Number |
24730376
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Hannan University |
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Principal Investigator |
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| Research Collaborator |
ROSE Caroline University of Leeds, Professor
HORN Sierk University of Leeds, Senior Lecturer
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Keywords | ICTの進展 / 電子商取引（EC) / グローバル化 / 取引マーケティング / 関係性マーケティング / オークション / 情報共有 / コミュニケーションコスト |
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| Outline of Final Research Achievements |
Through the development of ICT, e-procurement has come to be widely used in the distribution industry. An exemplary e-procurement agency, Neo Grid, was founded by the global retailers formerly known as Agentrics. Being accessed through the internet, where all parties may obtain the same transaction environment, the Neo Grid provides a globally unified solution.I found that the effect of these transactions is a reduction of communication costs and procurement costs.
I noticed that e-Procurement has influenced changes in distribution companies, trade marketing, which has competitive aspects, such as auction. In addition, I found that relationship marketing has expanded through cooperative relationships, such as information sharing.It appears that the reduced cost of communication and procurement has influenced changes in business relationships in the distribution industry by both increasing competition in trade marketing and increasing cooperation in relationship marketing.
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| Free Research Field |
グローバル・マーケティング、グローバル流通論
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