2015 Fiscal Year Final Research Report
An empirical study on the relationship between corporate reputation and firm performance
| Project/Area Number |
24730396
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Accounting
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| Research Institution | Senshu University |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Keywords | レピュテーション・マネジメント / コーポレート・レピュテーション / 企業の評判 / インタンジブルズ / 無形の資産 / 管理会計 / 実証研究 |
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| Outline of Final Research Achievements |
The purpose of this study was to elucidate mechanisms of the relationships between corporate reputation, stakeholder loyalty and firms perfomance. Literature review, theory based conceptualization, and questionnaire surveys allow us to develop and test an structural equation model(SEM). Statistical results indicate that corporate reputation have a positive effects on stakeholder loyalty in Japan.
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| Free Research Field |
管理会計
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