Framing effects in parenting and developmental processes: Focusing on parental messages to young children

2014 Fiscal Year Final Research Report

• Project/Area Number: 24730560
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Educational psychology
• Research Institution: Niigata Chuoh Junior College
• Principal Investigator: SASAKI HIROYUKI 新潟中央短期大学, その他部局等, 准教授 (80389949)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: フレーミング効果 / 説得的メッセージ / 養育行動 / 制御焦点 / 制御適合 / 養育スタイル

Outline of Final Research Achievements

This study attempted to find regulatory fit in parental message strategies when parents persuade young children. Participants were asked to select from two framed messages in each regulatory focus condition, and measured participants’ chronic regulatory focus and parenting styles. The results showed that parents selected a positively framed strategy for the promotion-focused message and a negatively framed strategy for the prevention-focused message. At the same time, parents with a chronic promotion focus favored a positively framed strategy more than those with a prevention focus. The following studies found the message strategy to be moderated by the difference in parenting styles associated with the experience of childcare and with personality characteristics. These findings provide evidence supporting regulatory fit theory.

Free Research Field

教育心理学　認知心理学　社会心理学