A Quantitative Study on the effect of advertisement information on various consumers' buying behavior

2014 Fiscal Year Final Research Report

• Project/Area Number: 24780221
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Agro-economics
• Research Institution: Tokyo University of Agriculture
• Principal Investigator: IWAMOTO Hiroyuki 東京農業大学, 国際食料情報学部, 准教授 (90377127)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: 消費者行動 / 表明選好 / 顕示選好

Outline of Final Research Achievements

The purpose of this study is to examine the effect of advertisement information on various consumers’ buying behavior. In spite of two types of bland name mean same quality, differences of bland names make consumers have different valuation for goods. Major results is as follows; firstly, In spite of two types of bland name mean same quality, differences of bland names make consumers have different valuation for goods. Secondly, whether additional information reflects credit on goods or not, it depends on type of attributes or goods.

Free Research Field

農業経済学