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2013 Fiscal Year Final Research Report

Implications of Sunao for a communication process concerning trust in organisational contexts

Research Project

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Project/Area Number 24830120
Research Category

Grant-in-Aid for Research Activity Start-up

Allocation TypeSingle-year Grants
Research Field Business administration
Research InstitutionKyushu International University

Principal Investigator

NOMA Hiroko  九州国際大学, 国際関係学部, 助教 (50632204)

Project Period (FY) 2012-08-31 – 2014-03-31
Keywords素直さ / 信頼 / コミュニケーション
Research Abstract

By employing a grounded theory approach, the study explored implications of Sunao for a communication process concerning trust in organisational contexts. The study revealed that the concept of Sunao consisted of multiple dimensions and organisational members were expected to demonstrate different components of Sunao depending on their positions. Accordingly, communicating Sunao in an appropriate manner facilitated building and developing trust. The findings of this study can be beneficial for improving communication for building and developing trust among organisational members and contribute deepening a theoretical understanding of Sunao and trust in work settings.

  • Research Products

    (1 results)

All 2013

All Presentation (1 results)

  • [Presentation] A cultural perspective on trust in Japanese multinationals operating overseas2013

    • Author(s)
      Noma H
    • Organizer
      2013 International Symposium on Business and Management
    • Place of Presentation
      Kitakyushu, Japan
    • Year and Date
      20130403-05

URL: 

Published: 2015-07-16  

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