2013 Fiscal Year Final Research Report
Strategic analysis for the sustainable development of the medical & health tourism industry in Japan with comparison to that of Singapore and Hungary
| Project/Area Number |
24830121
|
|---|
| Research Category |
Grant-in-Aid for Research Activity Start-up
|
| Allocation Type | Single-year Grants |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Ritsumeikan Asia Pacific University |
|---|
Principal Investigator |
LEE Timothy 立命館アジア太平洋大学, アジア太平洋学部, 教授 (20635495)
|
|---|
| Project Period (FY) |
2012-08-31 – 2014-03-31
|
| Keywords | Medical tourism / Health tourism / Strategic development / Tourism marketing / Hungary / Singapore / 国際研究者交流 |
|---|
| Research Abstract |
In the first stage, the researcher performed a literature review on global medical tourism, health tourism, and destination marketing strategies. The researcher followed this in the second stage with stakeholder interviews in Japan, Singapore, and Hungary. For the last stage, the researcher conducted questionnaire surveys aimed at international tourists in the three target countries.
|
