2016 Fiscal Year Final Research Report
Analysis of Information Diffusion of User Innovation and its Application to Management Starategy
| Project/Area Number |
25282095
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Partial Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Social systems engineering/Safety system
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| Research Institution | Waseda University |
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Principal Investigator |
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| Co-Investigator(Renkei-kenkyūsha) |
OHORI kotaro 株式会社富士通研究所, 研究員 (20514409)
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| Project Period (FY) |
2013-04-01 – 2017-03-31
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| Keywords | ユーザーイノベーション / 情報伝播 / 社会シミュレーション / エージェントベースシミュレーション / エージェント / 登山製品市場 / 共進化モデル |
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| Outline of Final Research Achievements |
It is generally understood that manufacturers should exploit the innovation generated by users (UI: user innovation) to develop new products. UI has been observed in real world markets and the typical features of innovating users have been identified. The roles of the various communities in consumer product markets are explored as an important factor in UI.While communities foster the generation of UI and assist the diffusion of UI to the markets, it is still unclear what kind of communities managers in manufacturing firms should approach to obtain information for UI exploitation. In addition, the mechanism of UI in terms of community is also still unclear.
This research focuses on the mechanism of UI generation and diffusion in communities by applying agent-based simulation. Based on the simulation results, we are able to recommend to managers the most appropriate communities for UI exploitation.
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| Free Research Field |
経営システム工学
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