2016 Fiscal Year Final Research Report
Merchandising process innovation and relationship management in retailing
| Project/Area Number |
25285132
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Partial Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kobe University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
平野 光俊 神戸大学, 経営学研究科, 教授 (10346281)
南 知惠子 神戸大学, 経営学研究科, 教授 (90254234)
松尾 睦 北海道大学, 経済学研究科(研究院), 教授 (20268593)
西村 順二 甲南大学, 経営学部, 教授 (60198504)
小宮 一高 香川大学, 経済学部, 教授 (90335836)
金 昌柱 立命館大学, 経営学部, 准教授 (40580501)
徐 恩之 福山平成大学, 経営学部, 講師 (00638421)
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| Project Period (FY) |
2013-04-01 – 2017-03-31
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| Keywords | 小売業 / 仕入活動 / プロセス革新 / マーチャンダイジング / 組織構造 / 関係管理 / 情報システム / PB |
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| Outline of Final Research Achievements |
We conducted surveys of merchandise division heads at Japanese retail companies to verify the hypotheses regarding merchandising process innovation, and did case studies of process innovation in Co-op Sapporo, Seven-Eleven Japan, Camper, etc. Based on these surveys, the researches on the influence of organizational structure and inter-organizational relationship management on merchandising process innovation in retailing were published as research papers in refereed journals.
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| Free Research Field |
商学
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