Scheme of Regional Branding Design for Building The Autonomously Cooperative Distributed Network Society among Provincial Cities

2015 Fiscal Year Final Research Report

• Project/Area Number: 25350015
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Design science
• Research Institution: Kyushu University
• Principal Investigator: TOGO YASUSHI 九州大学, 芸術工学研究科(研究院), 教授 (90437765)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: 社会デザイン / 地域ブランディング / 地域産業政策 / 新産業創出 / 産業クラスター / 輸出促進 / バリューチェーン / 農林水産物

Outline of Final Research Achievements

This study aims to solve issues of provincial cities on the young generation population outflow and the regional industry decline, and presents the glocal value chain scheme including an exportation promotion of regional products, as a practical regional industry policy design method through a holistic approach based on mainly a regional branding theory and case studies. And it includes the key driven elements needed to develop a new industry that utilizes regional resources such as a cosmetics industry.

Free Research Field

社会システムデザイン, 地域ブランディング, プロジェクトマネジメント