Empirical Analysis of Retail Network Roles for the Japanese Firms' Globalization

2015 Fiscal Year Final Research Report

• Project/Area Number: 25380316
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Economic policy
• Research Institution: Ryutsu Keizai University
• Principal Investigator: Norie Yokoi 流通経済大学, 流通情報学部, 准教授 (40615928)
• Co-Investigator(Kenkyū-buntansha): INUI Tomohiko 学習院大学, 国際社会科学部, 教授 (10328669)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: 国際マーケティング / 国際経済学 / 経済政策 / 国際貿易 / 国際流通 / 国際経営学

Outline of Final Research Achievements

This　research　aims　to　find out the　importance and the efficiency　of Japanese distribution　related　firms　such　as　retailers　and　wholesalers in terms of Japanese manufactures' continuous tradings overseas.
We made the research about the actual relationship between the manufactures and the distributors overseas first and figured out the importance of the Japanese distribution network there for the manufactures so that they sold their products in the local market more. Yet we also obtained the issues of constructing and utilizing the networks overseas sustainably.
Therefore we made the empirical research in order to study out the issues above and found out the factors of retailers enhancing the global distribution networks. We made further researches and cleared that marketing activities such as promotions and the differentiated products as well as the efficient distribution networks in the local market.

Free Research Field

国際マーケティング、国際経済学