2015 Fiscal Year Final Research Report
Concept of e-Business Model for Tohoku Reconstruction Support
| Project/Area Number |
25380470
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Management
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| Research Institution | Miyagi University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
ARIMA Masahiro 兵庫県立大学, 応用情報科学研究科, 教授 (00151184)
KOURIKI Miyuki 宮城大学, 事業構想学部, 教授 (60553857)
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Keywords | 東日本大震災 / 中小企業 / ｅビジネス / BtoBtoC型取引所 |
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| Outline of Final Research Achievements |
This study has described issues involved with the reconstruction of SMEs in areas affected by the Great East Japan Earthquake and a vision for the B-to-B-to-C Type Market to Support Reconstruction after the Great East Japan Earthquake. It has also described the effectiveness of a marketplace-type B-to-B transaction site and a Tohoku support community involving general consumers. In addition, this study has proposed the Tohoku Reconstruction Product Certification Mark system, outlining an approach to the branding of products from disaster-affected areas. This study has verified the effectiveness of the vision for the B-to-B-to-C Type Market to Support Reconstruction after the Great East Japan Earthquake.
We have demonstrated the effectiveness of the Market but still must establish an approach to achieving it. How to build relationships of trust between companies in disaster-affected areas and companies in areas of consumption is particularly important.
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| Free Research Field |
経営情報
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