Study on strategy and evolution in the confectionery industry

2016 Fiscal Year Final Research Report

• Project/Area Number: 25380493
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Management
• Research Institution: Otemae University (2015-2016); Naragakuen University (2013-2014)
• Principal Investigator: Morimoto Nobue 大手前大学, 総合文化学部, 准教授 (70636422)
• Co-Investigator(Renkei-kenkyūsha): Kagono TADAO 甲南大学, 特別客員教授 (80030724)
• Project Period (FY): 2013-04-01 – 2017-03-31
• Keywords: 洋菓子産業 / 産業集積 / 事業システム / 人材育成

Outline of Final Research Achievements

In this study, The Kobe Confectionery business world has 2 groups according to differences in enterprise size; the company in department stores throughout the country and the shop based on community. We have analyzed what kind of strategic effects the local normative element and social structure had on the Kobe Confectionery business world industry by focusing on the structure that personnel training had in collaboration for the long-term continuous growth in the area industry. We proposed the third emerging company group in the Kobe confectionery business, which has been caused by the dramatic changes in the confectionery industry.

Free Research Field

社会科学