Foreign Market Development by Japanese Local-Based Firm

2015 Fiscal Year Final Research Report

• Project/Area Number: 25380560
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Otaru University of Commerce
• Principal Investigator: Inoguchi Junji 小樽商科大学, 商学研究科, 教授 (40405486)
• Co-Investigator(Kenkyū-buntansha): KOMIYA Kazutaka 香川大学, 経済学部, 教授 (90335836) ; KIM Woonho 日本大学, 商学部, 准教授 (10410383) ; URAKAMI Takuya 近畿大学, 経営学部, 教授 (10351561)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: 市場志向 / 国際市場 / マーケティング・ケイパビリティ / ネットワーク / IMP / ARAモデル / 地域企業 / 中小企業

Outline of Final Research Achievements

In order to clarify how Japanese "Local-Based Firms" can enhance the possibility to develop their foreign markets, we have executed the series of the comparison case analysis and the statistical analysis based on our questionnaire survey. We define “Local - Based Firms” as the firms that have their head quarter in rural area of Japan and carry out their business in taking advantage of the resources accumulated in the area. Mainly from the results of the comparison case analysis, we found that, in addition to the high degree of Market Orientation, Local-Based Firms need the capability for forming and maintaining the inter-firm networks that can be used to utilize other organizations’ resources when they develop the foreign market.

Free Research Field

市場志向、マーケティング論、流通システム論