2015 Fiscal Year Final Research Report
An Analysis on the dilemma of Customization Services
| Project/Area Number |
25380571
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Multi-year Fund |
|---|
| Section | 一般 |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Keio University |
|---|
Principal Investigator |
Ono Akinori 慶應義塾大学, 商学部, 教授 (20296742)
|
|---|
| Project Period (FY) |
2013-04-01 – 2016-03-31
|
| Keywords | product customization |
|---|
| Outline of Final Research Achievements |
Customers with different experience levels of product customization are different from each other also in their needs to the level of customization service. However, most firms have provided their customers with a single customization service rather than various customized customization services. This research project called it “the dilemma of customization services” and conduced some studies regarding what the dilemma.
|
| Free Research Field |
マーケティング
|
