Investigation on Customer relationship in from the viewpoint of value co-creation

2015 Fiscal Year Final Research Report

• Project/Area Number: 25380573
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Takachiho University
• Principal Investigator: Shoji Masato 高千穂大学, 商学部, 教授 (50317658)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: サービス / 価値共創 / サービス・エコシステム

Outline of Final Research Achievements

This research investigates the framework of value co-creation from the perspective of Service-Dominant logic. Traditional research in the field of marketing has focused on goods exchanged in the marketplace, but as social systems evolve, we need a comprehensive approach to studying interactions among actors. This research shows that it is possible to analyze value co-creation in the macro system in the perspective of Service-Dominant logic. In this research, we examine the validity of a service-centric ecosystem and indicate that service exchange and institutional logic in a service-centric ecosystem are important for a service relationship.

Free Research Field

マーケティング