Constructing an electronic money usage model and diffusion strategy based on on- the-spot investigations of consumers and shopping streets

2015 Fiscal Year Final Research Report

• Project/Area Number: 25380578
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Tokyo City University
• Principal Investigator: Watabe Kazuo 東京都市大学, 知識工学部, 教授 (90244532)
• Co-Investigator(Kenkyū-buntansha): IWASAKI Kunihiko 静岡県立大学, 経営情報学部, 教授 (40315213) ; UMEHARA Eiichi 東京都市大学, メディア情報学部, 教授 (00645426)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: 電子マネー / 普及戦略 / データ分析 / 数理モデル / 消費者調査 / 構造方程式モデリング

Outline of Final Research Achievements

Electronic money or e-money is very convenient, so in our country, the number of issued cards is increasing. The diffusion rate, however, is very different area by area. Our objective of the study is to make e-money spread and used in all over Japan. We made investigations on four themes: (a)investigating consumers on their consciousness of e-money, (b)on-the-spot investigation on shopping streets, (c)modeling consumers' use of e-money, and (d)constructing strategies for diffusing e-money to consumers and shopping streets.

Free Research Field

経営情報学