2015 Fiscal Year Final Research Report
Marketing Management of High-Value-Added Products in Consumer Goods Manufacturers
| Project/Area Number |
25380583
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
|
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| Research Institution | Meijo University |
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Principal Investigator |
|
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| Project Period (FY) |
2013-04-01 – 2016-03-31
|
| Keywords | マーケティング・マネジメント / 製品開発 / 高付加価値商品 / 機能的価値 / 消費者ニーズ / カスタマイゼーション |
|---|
| Outline of Final Research Achievements |
The price competition among Japanese consumer goods manufacturers becomes fierce due to the pressure of expanding retailers such as CVS, GMS, SPA, and category killer, and also smart consumers who collect the various information before purchasing products.
In this research, marketing management including product development and maintaining the value of high-value-added products in consumer goods manufacturers was discussed.
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| Free Research Field |
マーケティング
|
