2015 Fiscal Year Final Research Report
Reserch on the Trade Practices with the Direct Trading of Fresh Produce
| Project/Area Number |
25450315
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Agricultural science in management and economy
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| Research Institution | Iwate University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
KIDACHI Manao 中央大学, 商学部, 教授 (10224982)
KIYONO Seiki 新潟大学, 自然科学系, 教授 (90225095)
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Keywords | マーケティング / 青果物 / 取引慣行 / 農協 / スーパー / 卸売業者 / 特売 / センターフィー |
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| Outline of Final Research Achievements |
We confirm the efforts to the direct trading of fresh produce by agricultural cooperatives and farm corporations in producing area by a questionnaire survey and hearing survey. And we reveal the requests, the compliance and the evaluation on the trade practices from retail companies.Direct trading of fresh produce between agricultural cooperatives or farm companies and retail companies are spread as the numbers of cooperatives and companies. However the trade practices of fresh produce are limited to the discount request for special sales and the fee for distribution center compared with that between food processing companies and retail companies.Comparing the agricultural cooperatives and agricultural production corporations, the latter is more request the trading practices, and it has been some sort of the correspondence. However they don’t think a big burden for trade practices.
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| Free Research Field |
農産物マーケティング
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