A Study on Methods on Tourist's Travel Behavioral Analysis for Local Transport Planning and Management in Tourism Destination

2015 Fiscal Year Final Research Report

• Project/Area Number: 25501008
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Tourism Studies
• Research Institution: Tokyo Metropolitan University
• Principal Investigator: SHIMIZU Tetsuo 首都大学東京, 都市環境科学研究科, 教授 (40272679)
• Co-Investigator(Kenkyū-buntansha): KURATA Yohei 首都大学東京, 都市環境科学研究科, 准教授 (50585528) ; AI Hisatoshi 首都大学東京, 都市環境科学研究科, 助教 (70624419)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: 観光周遊行動分析 / 位置情報データ

Outline of Final Research Achievements

This study proposes analytical methods on tourist’s travel behavior for local transport planning and management in tourism destination. Dataset we use are the followings: 1) traveler’s position data detected by GPS receiver in field experiments, 2) traveler’s uploaded text and photo, and their attribute information in SNSs, 3) probe data recording traveler’s trajectory, and 4) position data on fare transaction using stored fare cards at transport station. Major findings are the followings: 1) characteristics of stopover behavior at tourist spots, 2) characteristics of travel route and transport mode among tourist spots, 3) estimation of tourist’s attributes, and 4) requirement on data acquisition specification using GPS devices. Finally, possibility and future challenges of the use of tourist’s big data on tourist’s travel behavior analyses for local transport planning and management for tourism promotion.

Free Research Field

観光学，土木計画学・交通工学