2015 Fiscal Year Final Research Report
Online Repeat Purchases of Travel Souvenirs
| Project/Area Number |
25501026
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Tourism Studies
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| Research Institution | Momoyama Gakuin University |
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Principal Investigator |
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Keywords | 観光 / 地域活性化 / インバウンド観光 / オンライン販売 / 消費者購買行動 / 知覚リスク / 商品開発 / 越境EC |
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| Outline of Final Research Achievements |
The purchase of a travel souvenir is a one-time purchase by a tourist during his or her visit to a location. To increase the sales of travel souvenirs, it is important to promote their repeat purchase. I believe it is possible to promote repeat purchases through the medium of an online shop.In this context, the perceived risks are the main aspects of the on-line purchase in relation to consumer behavior. In preceding research, the reduction of the perceived risks has been found to lead to an increase in sales.
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| Free Research Field |
マーケティング、消費者購買行動研究
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