The impact of recent development of cruise market in Japan and of attraction activities on the local economies, and analyses

2016 Fiscal Year Final Research Report

• Project/Area Number: 25501029
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Tourism Studies
• Research Institution: Okinawa International University
• Principal Investigator: TAGUCHI Nobuhito 沖縄国際大学, 産業情報学部, 准教授 (60440947)
• Project Period (FY): 2013-04-01 – 2017-03-31
• Keywords: クルーズ客船 / 観光学 / 観光経済学 / マーケティング / 港湾政策 / 消費者行動 / 観光行動論 / 経済波及効果

Outline of Final Research Achievements

This report presents some analyses regarding the impact of recent development of cruise market in Japan and of attraction activities on the local economies, and analyses with respect to the status of domestic demand for modern cruise and passengers' needs.
Because the awareness of modern cruise is relatively low among Japanese consumers, communications targeting for domestic travelers among potential consumers are efficient. Giving accurate estimation on economic ripple effect and the cost-effectiveness is necessary for promoting the local residents' understanding and for providing some basis for budget request in terms of attracting cruise industries.

Free Research Field

観光経済学