Environment educational tool development for fostering motivations by using human networks

2014 Fiscal Year Final Research Report

• Project/Area Number: 25550101
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Environmental policy and social systems
• Research Institution: The University of Tokyo
• Principal Investigator: KURISU Kiyo 東京大学, 先端科学技術研究センター, 講師 (00323519)
• Co-Investigator(Kenkyū-buntansha): HANAKI Keisuke 東京大学, 大学院工学系研究科, 教授 (00134015)
• Project Period (FY): 2013-04-01 – 2015-03-31
• Keywords: 環境教育 / 環境行動

Outline of Final Research Achievements

Trials of innovative environmental education using Social Networking Service (SNS) and social spaces were conducted. The promotion using free papers showed significantly larger increase of intention for “My Cup” behavior comparing with the information provision through an online questionnaire. The electricity saving program using Facebook indicated that the existence of opinion leaders gives high density between the actors and well-balanced group. The switch off campaign using a poster in the social space showed insignificant increase of actual behavior but the extracted groups with different attitudes for the behavior indicated that the promotion effect can be different in the different attitudinal groups.

Free Research Field

環境システム