Theoretical and empirical research on non use value and agglomeration generated by the professional sports teams

2015 Fiscal Year Final Research Report

• Project/Area Number: 25560323
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Sports science
• Research Institution: Kagoshima University
• Principal Investigator: Fukuyama Hirofumi 鹿児島大学, 法文教育学域法文学系, 准教授 (40409537)
• Co-Investigator(Kenkyū-buntansha): OGAWA HIKARU 東京大学, 経済学研究科(研究院), 教授 (10313967) ; NAITO TOHRU 徳島大学, その他の研究科, 教授 (90309732)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: スポーツ経済学 / 利用可能性ヒューリスティック / ピーク・エンド効果 / CVM / 時間非整合性

Outline of Final Research Achievements

We consider the following two points in this research. First, we analyze the determination of a professional sports player's salary, which describe productivity but affected by the psychological factors such as the memory and the impression in terms of behavioral economics.
Second, we study the amount of willingness to pay for the local professional sports team by using CVM and clarify whether the more the team is closely rooted to the local community, the more the amount of willingness to pay increases.

Free Research Field

応用経済学