A study on the Factors Contributing to the cultural attraction of tourist resort with the Perspective of Iroke Ajike and Hitoke.

2015 Fiscal Year Final Research Report

• Project/Area Number: 25570007
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Area studies
• Research Institution: Nagasaki University (2014-2015); Kagawa University (2013)
• Principal Investigator: WANG Wei 長崎大学, 多文化社会学部, 教授 (10322546)
• Co-Investigator(Kenkyū-buntansha): FUJIMURA Kazuhiro 香川大学, 経済学部, 教授 (60229036)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: 観光人類学 / マーケティング / 観光地 / 地域魅力形成要因 / 地域文化力 / コントロール力 / 観光価値 / イロケ・アジケ・ヒトケ

Outline of Final Research Achievements

Tourism has been identified as an important industry in the development of Japanese economy. As such, whether an attractive and sustainable tourist resort could be created or not has become a key issue to be examined. This project studied the tourist resort in the context of local brand with cultural significance, while examining the topic from the perspectives of tourist anthropology and marketing. It was hoped that such a theoretical and empirical study could identify and confirm a number of key factors in the formation of local charisma and local culture, while proposing new concepts such as iroke ajike and hitok, and discussing topics to be explored. The research findings have reported at the annual conference. As well as, we wrote our opinion in several papers which were published in the academic journal.

Free Research Field

文化人類学