2016 Fiscal Year Final Research Report
Knowledge Marketing as the Product
| Project/Area Number |
25590101
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Doshisha University |
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Principal Investigator |
TOMITA Kenji 同志社大学, 商学部, 教授 (40329149)
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| Project Period (FY) |
2013-04-01 – 2017-03-31
|
| Keywords | 知識 / マーケティング / 新薬開発 / 製薬産業 / 特許 / 時間 |
|---|
| Outline of Final Research Achievements |
It is necessary to identify what knowledge marketing is because knowledge continuously gains economic importance. Therefore, this study identifies the characteristics of knowledge marketing. We examined pharmaceuticals as a knowledge-intensive industry. This study identified five characteristics of knowledge marketing: an unfinished product, context dependence, customer orientation, negotiations, and symmetry of knowledge.
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| Free Research Field |
マーケティング
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