2015 Fiscal Year Final Research Report
Platform strategy in the global business ecosystem
| Project/Area Number |
25705011
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (A)
|
| Allocation Type | Partial Multi-year Fund |
|---|
| Research Field |
Management
|
|---|
| Research Institution | University of Tsukuba |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2013-04-01 – 2016-03-31
|
| Keywords | 経営戦略論 / 国際経営 / 技術経営 / プラットフォームビジネス / 通信産業 / 半導体製造装置産業 / グローバル戦略 |
|---|
| Outline of Final Research Achievements |
This study identifies the keys of success for global platform businesses, based on the case study of NTT DoCoMo's global iMode service in the mobile internet business and the empirical study of the global platform strategy in the semiconductor manufacturing equipment business. Japanese companies technologically led these two businesses.
The case study of iMode reports the global expansion of platform business has a trap of the business model's gap that root in the difference between the domestic and foreign industrial structures. The global platform strategy needs to modify the business model to fit the global circumstance.
The empirical study of the semiconductor equipment business demonstrates the interaction effect of three strategic variables: betweenness centrality in the transaction network, strategic use of open standards and high rate of emerging market sales rates. The package of these three strategic behaviors makes significant positive effect for global platform business.
|
| Free Research Field |
経営戦略論
|
