2014 Fiscal Year Final Research Report
An Empirical Study of Desire to Stay at Sport Events
| Project/Area Number |
25750320
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Sports science
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| Research Institution | Hiroshima University of Economics |
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Principal Investigator |
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| Project Period (FY) |
2013-04-01 – 2015-03-31
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| Keywords | プロゴルフトーナメント / 居心地 / 観戦需要 / プロゴルフ観戦者 |
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| Outline of Final Research Achievements |
The purpose of this study is to examine the influence of core products and peripheral services on the desire of golf spectators to stay at golf tournaments. The main data were collected from spectators at a professional golf tournament. The results indicate that core products (affection to player, the game of golf, and course setting) affected the patrons’ desire to stay. Furthermore, the results provide support for a significant relationship between the desire to stay and re-patronage. The findings indicate that desire to stay did drive the golf identification in this study.
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| Free Research Field |
スポーツマネジメント
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