2015 Fiscal Year Final Research Report
Patriotic consumption in environmental crisis: investigating the relationship between introverted consumption and changes in lifestyle caused by disasters and political tensions
| Project/Area Number |
25780269
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Reitaku University |
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Principal Investigator |
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Keywords | マーケティング / 消費者行動 / 規範 / 愛国消費 |
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| Outline of Final Research Achievements |
This study, based on consumer behavior, explain that social lifestyles (social norms) define consumption. Especially, in order to clarify a phenomenon of domestic-oriented consumption in Japan after the Great East Japan Earthquake, this study explore the influences from "patriotism" and "nationarism" to "consumer ethnocentrism (CET)".
After result, "patriotism" and "nationarism" effect "CET".In addition, I compared with CET and social norms of American, Japanese-American and Japanese. And it was confirmed that they were significantly different statistically.
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| Free Research Field |
マーケティング
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