The effects of career education and television viewing on work values: Combining the quantitative content analysis of TV dramas with panel survey data

2015 Fiscal Year Final Research Report

• Project/Area Number: 25780374
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Social psychology
• Research Institution: Tokai University (2014-2015); Kanto Gakuen University (2013)
• Principal Investigator: Tajima Sachi 東海大学, チャレンジセンター, 講師 (60589480)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: テレビ視聴 / 勤労観 / 働くことに対する価値観 / キャリア教育 / 縦断調査 / 内容分析

Outline of Final Research Achievements

The aim of this study was to investigate the effects of career education and television viewing on work values. In study 1 and 2, two panel surveys with junior high school, high school, and university students were conducted. In study 3, content analysis of 53 dramas was conducted. The results of multiple regression analyses revealed that students experienced positive effects on their work values from the proactive stance of career education. The analyses also revealed that the effects of television viewing on work values were varied by age and gender.

Free Research Field

社会心理学