Development of Data Oriented Travel Behavior Model and its application for Public Transport Marketing

2015 Fiscal Year Final Research Report

• Project/Area Number: 25820249
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Civil engineering project/Traffic engineering
• Research Institution: Nagaoka University of Technology
• Principal Investigator: NISHIUCHI HIROAKI 長岡技術科学大学, 工学(系)研究科(研究院), 助教 (40548096)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: ICカードデータ / 公共交通 / マーケティング / 生存時間分析

Outline of Final Research Achievements

This study analyzes change of number of tram passenger after public transport company investigated tram frequency reduction measurement on November 2012 in Kochi city by number of Origin-Destination passenger between tram stops data that collected from smart card data. Survival time analysis has been applied to analyze how much change the number of passengers and to examine what kind tram stop OD pair significantly changed. Through the analysis, results shows short distance OD pair has higher probability of reduction of the number of passengers, but not for long distance OD pairs such as trip from suburban area to city center. That information can be fundamentals to discuss how improve public transport usage.

Free Research Field

交通計画学