Increasing mechanisms of place brand equity by behaviors of producer organizations for Geographical Indications

2016 Fiscal Year Final Research Report

• Project/Area Number: 25850153
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Agricultural science in management and economy
• Research Institution: Hokkaido University (2016); Nayoro City University (2013-2015)
• Principal Investigator: Shimizuike Yoshiharu 北海道大学, 農学研究院, 講師 (30545215)
• Project Period (FY): 2013-04-01 – 2017-03-31
• Keywords: 地理的表示制度 / 地域空間ブランド・エクイティ / 地域資源ブランド・エクイティ / 生産者組織 / 認証規程 / 原産地呼称保護 / 地域自然公園 / フランス

Outline of Final Research Achievements

Geographical Indications (GIs) with strict codes of practice have increased product brand equity, and led to developed place brand equity. Agri-food producers in disadvantaged areas have relatively uniform attributes, with the result that strict codes for GIs do not necessarily make a producer organization a minority group in a specific area. A producer organization on GIs with more relaxed codes is more likely to become a majority. However, the GIs have small effects for increasing product brand equity, and are judged to hardly affect place brand equity.

Free Research Field

農業経済学、農業市場論