Empirical study of an information display interface design based on human cognitive characteristics

2016 Fiscal Year Final Research Report

• Project/Area Number: 25871027
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Design science; Human interface and interaction
• Research Institution: Sendai National College of Technology
• Principal Investigator: Ishi Hanae 仙台高等専門学校, 建築デザイン学科, 准教授 (10435406)
• Co-Investigator(Renkei-kenkyūsha): MATSUMIYA Kazumichi 東北大学, 電気通信研究所, 准教授 (90395103)
• Project Period (FY): 2013-04-01 – 2017-03-31
• Keywords: テレビ / L字型画面 / 情報表示 / 視線

Outline of Final Research Achievements

This study focused on the effects of having information, such as news flashes, displayed at the margins of a TV screen, on viewer’s television watching. We ran a basic evaluation experiment measuring a viewer’s gaze. Results showed that when information continues to be displayed on the television screen, a viewer’s gaze is frequently pulled away from the main video footage, toward the area of the information display. Also, the frequency of longer fixation durations to the main video decreased when the information display persisted. Findings suggest that displaying information in the margin of a TV screen altered viewer’s television watching patterns. It is necessary to analyze the layout of the TV screen in tandem with its effects on viewers’ fixation patterns.

Free Research Field

感性心理学