2015 Fiscal Year Final Research Report
Empirical Study of the factors that affect the decision-making and power-saving effect of the power-saving behavior
| Project/Area Number |
25871079
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Environmental policy and social systems
Social psychology
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| Research Institution | The University of Shiga Prefecture |
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Principal Investigator |
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| Project Period (FY) |
2013-04-01 – 2016-03-31
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| Keywords | 環境配慮行動 / 節電 / 意思決定 / 行動経済学 / ヒューリスティック / 二重過程理論 / 損失回避性 |
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| Outline of Final Research Achievements |
We design a new model depicting an individual’s power-saving intention-behavior-effect process in consideration of societal influence and societal impact based on previous studies to clarify the determinants of pro-environmental behavior. The validity of the model is verified by structural equation modeling (SEM), using results from a citizens’ survey. By using this model, the difference in the situation according to location and time clarifies the difference between the influence on individual decision-making and the effect process by multiple group analysis.
The results show that the understanding of power-saving targets makes for power-saving intention, evokes power-saving behavior, and contributes to the power-saving effect. Further, anxiety of a power failure raises power-saving intention. Finally, there is no significant difference in path coefficients between the understanding of power-saving targets and the anxiety of a power failure in Tokyo.
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| Free Research Field |
行動経済学
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