2014 Fiscal Year Final Research Report
Balancing sport and commercialization in amateur elite sports organizations
| Project/Area Number |
25882017
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| Research Category |
Grant-in-Aid for Research Activity Start-up
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| Allocation Type | Single-year Grants |
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| Research Field |
Sports science
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| Research Institution | Hitotsubashi University |
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Principal Investigator |
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| Project Period (FY) |
2013-08-30 – 2015-03-31
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| Keywords | アマチュアのエリート・スポーツ組織 / 商業化のマネジメント |
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| Outline of Final Research Achievements |
The purpose of this research is to re-examine the relationship between Amateur Sports Organizations (ASOs), which mainly engage in developing elite athletes, and social actors who give a pressure on the ASOs to be commercialized such as a firm and a government. Existing Literature simply regard that the relationship between them is antagonistic since commercialization destruct autonomy of ASO's. However, there is rather possible for them to be an relationship that they mutually enhance each other. To examine this hypothesis, the research analyzed for about hundred Corporate Sports Clubs as a commercialized ASO that (1) there are any cases which did not destruct ASO's autonomy, and (2) why this kind of healthy commercialization was possible. The result of the analysis contributes to constructing a useful theory in promoting healthy commercialization of ASOs.
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| Free Research Field |
スポーツ経営学
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