Research on Neuroeconomics and Behavioral Economics

2015 Fiscal Year Final Research Report

• Project/Area Number: 25885019
• Research Category: Grant-in-Aid for Research Activity Start-up
• Allocation Type: Single-year Grants
• Research Field: Economic theory
• Research Institution: Hitotsubashi University (2014-2015); The University of Tokyo (2013)
• Principal Investigator: KAYABA Yutaka 一橋大学, 社会科学高等研究院, 特任講師 (00708612)
• Project Period (FY): 2013-08-30 – 2016-03-31
• Keywords: 行動経済学 / 神経経済学

Outline of Final Research Achievements

This project investigates the following two issues on behavioral economic implications of neuroeconomic data. (1) I developed a behavioral decision making model to predict a future price movement when an extreme price change occurs in a financial market. With fMRI data, the model demonstrates that the human brain activity in the fMRI data differs between the situations where the extreme change occurs due to a fundamental change of the financial instrument, and where that occurs due to merely a noise. (2) I performed a field experiment to investigate how a salesperson behaves differently facing with a larger, performance-contingent reward in a real-world setting. I recorded physiological data (heart rate and tone of voice) during the experiment to obtain proxies for her stress. Detailed analysis is currently being processed.

Free Research Field

行動経済学