The Effect of Component Sharing Across Product Categories

2014 Fiscal Year Final Research Report

• Project/Area Number: 25885035
• Research Category: Grant-in-Aid for Research Activity Start-up
• Allocation Type: Single-year Grants
• Research Field: Management
• Research Institution: Shujitsu University (2014); Hitotsubashi University (2013)
• Principal Investigator: MIURA Sayako 就実大学, 経営学部, 講師 (60711893)
• Project Period (FY): 2013-08-30 – 2015-03-31
• Keywords: 部品共有 / 製品カテゴリ間 / 開発成果 / 知識移転 / 多機能 / 他社の戦略

Outline of Final Research Achievements

This study has focused on component sharing across product categories, in contrast to earlier work which examined component sharing within a specific category, and made two proposals for research into component sharing strategy. First, cross-category component sharing diversifies function and enhances product performance by transferring new knowledge between categories, in addition to streamlining development, as previously noted. Second, focusing on new strategy reveals the possibility of component sharing strategy heterogeneity in the market in terms of its coverage. Well-coordinated sharing does yield competitive advantage, as the literature suggests, if strategies are homogeneous, but companies must consider their competitor’s strategy when approaches are heterogeneous.

Free Research Field

新製品開発